Mortgage Minute Newsletter
From Sam Thompson,  Senior Mortgage Advisor    Nov 2007- Vol 1, Issue 26
In This Issue
Who we are.
Internet Prospecting - The future is here...
Short Sales - Good information for your clients.
Weekly Tip - Or reminder for some of you that already do this.
Weekly Mortgage Market Commentary.
Quick Links
Who we are.
 
mtlaurel
 

Our Corporate Campus in Mt. Laurel, NJ

PHH Mortgage is one of the top ten originators of retail residential mortgages in the United States.  We offer you unsurpassed service, a full range of programs at competitive rates, and the smoothest mortgage experience in the industry.

In 2006 alone, PHH Mortgage provided $41 billion in mortgage financing for American homes, and every day we help more people fulfill the dream of home ownership.

PHH Mortgage operates out of two main facilities in Mount Laurel , NJ and Jacksonville, FL - employing a combined total of more than 5,200 team players.

 

We've received numerous awards, including we were recently ranked #1 by Inside Mortgage Banking and Campbell Institue for our reliable Good Faith Estimate and our dependable closings.  Best 100 Places to Work in IT (Computerworld), Top 25 Companies that Care, Training Top 100, and more.  And, we constantly receive 98%-100% "I would recommend" ratings from buyers AND realtors in post-closing surveys.

 

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CALL US SO YOU CAN SEE HOW WE DO IT!

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What to expect at closing.
whattoexpect
Dear Sam,
Procrastination!

"The thief of time" 


Here's some advice from Brian Tracy on this important topic.

 

The 7 methods for getting back the time you waste are as follows:

 

1. Set worthwhile goals that you intensely desire to achieve to serve as a motivator.  If you set a lot of goals, you are triggering "the law of efficiency" that will force you to work harder and faster.

2. Continually visualize the task as already completed and how good you will be feeling.  Imagine a pleasurable feeling so you can concentrate better on the task at hand.

3. Use the power of positive affirmation to program your sense of urgency into your subconscious mind.  Yell messages everyday (to yourself) like "DO IT NOW!  DO IT NOW!  DO IT NOW!"  Say it 50 times to get your mind programmed to make yourself do it now.  At some point, you mind will accept the command and it will become second nature just like brushing your teeth.

4. Set a deadline for your completion on all important tasks and let others know it.  This puts you on record and will help you because you will not want to disappoint the others.  This clear specific deadline will help your mind put off other tasks that may get in your way.

5. Refuse to rationalize the procrastination.  Rationalizing is just attempting to put a socially acceptable spin on a socially unacceptable behavior.  Don't allow yourself to justify reasons for not doing it now.

6. Create a reward system for completion.  For the big tasks, break them up into smaller tasks and treat yourself to fun things when you complete them.  This conditions you to expect a reward that shifts your focus to the pleasure that you will get when the task is done and not the work involved getting there.

7. Accept full 100% responsibility for your tasks that you need to complete.  Look only to yourself for completing the tasks.  Eliminate your opportunities of putting them off.  Refuse to make excuses and you will be amazed at how much more you can get done.

 

Before doing any of these, it is important to understand if a task is an important task or not.  Write down all of the things you think you need to get done and you may find out that you should put it off in exchange for other tasks that can have a positive impact to your job.

 

Sam
Sam Thompson

PHH Mortgage
Senior Mortgage Advisor

'The FHA and VA Guy'
 
843-230-7929
Internet Prospecting - The future is here...
 
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People are using the internet more and more for real estate searches and everything else they want to know.  Are you taking advantage of this?  In fact, according to a California Association of Realtors report: The number of Americans turning to the Internet for real estate information has more than doubled since 2000, according to a recent study by the Pew Internet & American Life Project.
 
In another article I read on the web, they said that during the past six years, the number of online users who have searched for a place to live via the Internet has grown to 39%, up from 27% in 2000. This translates to more than one quarter of all adults in the U.S.

According to Bill Tancer of Hitwise.com, which monitors Internet usage, 80% of homebuyers start their home search online.

As part of that search, properties that offer virtual tours are selected first to see in person.

Another important fact to consider: The average homebuyer is getting younger and increasingly has grown up with the Internet.  So if you are not keeping up with this technology, you are soon going to run out of prospective buyers.

The thing I like to point out is that your internet users are usually going to be a cut above the average buyer.  If they cannot afford a computer or know enough to be able to surf the net, they probably aren't going to be the easiest to close either.  AND, they are going to be a lot easier to communicate with by emailing listing sheets, open conditions, photos, general information, etc.

Good news for agents: nearly 90% of Web searchers used a real-estate professional, compared to 79% of non-Internet users during this same period.

If you don't have a website, get with it!   Just go to www.godaddy.com or another site that does this and park a website name that you like that is fitting for you and your business and start working on this.
 
Then think about doing some Google ads (pay for click) and add some pages with good headings like:
  • Florence Real Estate
  • Lumberton, NC Properties
  • Laurinburg NC Realtors
  • Southern Pines, North Carolina Houses For Sale
  • Bennettsville, S. C. Foreclosures
  • Rockingham NC MLS Search
  • Hartsville, SC MLS Homes for Sale
  • Pinehurst, NC Hot Properties
  • Raeford Real Estate
  • Marion SC Home Search

Then, add a link to the MLS from your provider or, just paste in a link from realtor.com for the link that you are describing like:

http://homes.realtor.com/search/searchresults.aspx?ctid=27050&typ=7/

By putting the catch phrase in the heading, you are more likely to show up on the top of page 1 on the search engine web sites. 

Keep your website simple with easy navigating links with photos plenty of contact information.  The goal is to provide your personal information and good resources that helps them see why you are the best choice for their next transaction. 
 
You can also provide links to other sites that can help them see the things going on in town and provide information so they will see you as a great resource person.  Some suggested sites or webpages you could develop could be for:
  • Local Schools and Colleges
  • Local Churches
  • Local Fitness Centers and Tennis Centers, etc.
  • Community Calendar
  • Local Golf Courses and Parks
  • City and County Websites
  • Local Senior Center Information
  • Local Shopping and Dining Information
  • Local Entertainment Attractions
  • Things to do in town or within 1 hour, etc.
  • Local Hospital and Medical Community Information
Then you can also add a link to my site so that we can pre-approve your buyers online!  This is a great way to work together in convincing visitors that you offer one-stop shopping and that you are worth more than the last site they visited.
 
All of this is great for getting the prospect to call you or to get their information from a web form, etc.  But this is no substitution for building rapport and establishing a relationship.  Your friendly voice is the key!
 
Call me if I can help you with any of this!
 
 
 
Short Sales - Good information for your clients.
 
short-sale
 

Attached is an excerpt from a recent article that I thought you should be familiar with in case you don't already know about short sales.  Although I haven't seen a lot of them, it's always good to be prepared when speaking with your clients.  As you know, people hear things in the news and we often have to sift through what they hear and educate them on how it "really" is.  Overall, this is great info and another arrow in your quiver.

In this time of economic change, understanding how to service your clients and your market to the best of your ability with expansive knowledge, real solutions and true compassion for homeowners facing overwhelming decisions can make you the 'go-to' agent in your marketplace - and more importantly - give you the quiet peace of mind of knowing that you have helped customers help themselves.

What IS a Short Sale?

The "short" in the title of Short Sale refers to the fact that the payoff amount agreed to in the transaction is indeed, shorter than the mortgage balances on the property. In other words, there is more owed on the home than what it will sell for.

Why should a seller do a Short Sale?

The reason a distressed seller would consider a short sale is that they are faced with a big decision and only a few real options:

They could let the lender foreclose, ruining their credit.
They can use an agent to help them negotiate a Short Sale, which would be a charge off on their credit - so a "bruise" if you will- rather than a foreclosure, which gives them the option to buy again within two years.
They can choose a Deed in Lieu of Foreclosure, which means they sign the house back to the bank. This is only an option however, if the bank wants the house back. In a declining market, lenders are more apt to suggest sellers find an agent and consider a short sale.
They can reinstate their mortgage by coming up with all of the past due monies, interests, penalties and fines. Obviously, that is not an option for most consumers in this position.
They can try what is called a Forbearance Agreement. In other words, they then take what is owed and move it to the back of the loan and start all over. This would depend largely on their credit, their payment history, how long the lender has carried the loan and if they feel comfortable enough with that particular homeowner to take the risk.

Clearly, if a homeowner is truly in tough financial turmoil, a Short Sale can be a viable option to get them out from under a bad situation and back to rebuilding their lives and credit.

Why is it a win for a seller to choose a Short Sale?

It's a win for them because it is a "negotiated settlement" with the lender versus a "court settlement" with the lender. So, again, it is a "bruising" of their credit as opposed to a "ruining." There are also no attorney fees in a short sale situation to the seller, versus big attorney fees normally in a foreclosure situation. Then, of course there is the peace of mind that comes from knowing that their situation is being handled by a professional who has their best interests at heart. The family can stay together, find a place to rent easier and begin to rebuild. Often consumers with a foreclosure on record have a tough time finding a home to rent which can lead to split families, strain on relatives and friends and just too few options.

What makes a Short Sale attractive to a lender or what makes it a win for them as well?

Quite frankly, because they can get the same or more net as they would in a Sheriff's Sale, Auction or Clerk Sale, but in much less time. The key words here are more and less time. Short sales reduce the non performing asset inventory carried by the banks. According to CNN Money, Reuter's, CNBC and the Washington Post on August 17, 2007, Countrywide Home Loans used $11.5 million of their line of credit because of their non performing asset inventory. That, in turn, caused their stock to plummet in just one day. So, as you can see, lenders need this option as well to stay solvent.

Why should Real Estate Professionals work with Short Sales?

First and foremost, agents should put working with Short Sales in their repertoire because it allows them to really help people out of an emotionally stressed situation. They are providing a much-needed service while at the same time helping their own economy and the economy at large. The more properties sell, the more people work-it's that simple. Revenue and business is generated. The real estate agent works, the mortgage lender, the title rep, the processing agent, the administrators, home improvement and inspection professionals, etc.

Secondly, it is a good way to pick up a few extra salable listings each year, build an investor pipeline and avoid R.E.O. babysitting hassles. Truly, though-there is nothing quite like helping a client who feels overwhelmed and distraught find their way out of a bad position. After all - isn't helping people what we are all here to do?

There is much talk in the industry about how to handle Short Sales from a tax perspective in regards to working with the IRS and the Form 1099C.

The truth is that there may be a lender who writes off a loss and may send a 1099C to the seller for forgiveness of the debt. However, the key here is that according to the IRS, if you are insolvent, meaning you have no assets, then a 1099C is going to be a wash.  Take the time to research www.IRS.gov and pull the documentation that resides there which supports this position. Search key words: short sale, 1099C and insolvency.

Also, know that the IRS recently put a Bill in the house that states anyone going through a Short Sale will not be penalized. The Bill has passed the house and now awaits Senate and Presidential approval. We teach all of our Short Sale Seminar students to always recommend that their clients consult with a tax advisor with the IRS.

Why are Short Sales so important in today's market?

Our current economy and the real estate market is going through a tough time right now and this is one of the only ways most distressed homeowners can rebuild their lives and move beyond their mortgage troubles without the devastation of foreclosure.

 
Weekly Tip - Or Reminder, for those that do this!
 
 
cards
 
It's time to start working on
your Christmas cards!! 
 
Sending out personalized Christmas cards is a great way to keep in touch with current clients, past clients, referral sources and service providers in addition to your family and friends. 
 
While I'm thinking about it, sending out birthday cards and anniversary cards (of their closing date) to past clients is another cool idea that some realtors do.
 
Sending cards on special dates touches them on a personal level that helps them remember what a special person that you are to them.
 
Ever wonder why the more successful agents have
a constant supply of referrals? 
 
Well, this is one way they do it.  They also know that you have to treat everyone you meet like they are the most important person that you have talked to all day. 
 
They even do this with the ones that call in and cannot get pre-approved or who do not want their help right now.  Just by treating them special and by being very friendly and resourceful, they are going to remember you and call you when they are able or ready AND they are going to tell their family and friends to call you too!  When this starts happening, your career is going to take off.
 
So, since it's going to take you some time writing all of those personalized cards, now's the perfect time to start so you can get them out early!
 
If you get a lead from these that wants a new house
for Christmas, let me know!  We love holiday closings!!
 
 
 
Weekly Mortgage Market Commentary
 
Don't let the financial markets squash your clients and your transactions!  Stay informed by reading my new daily "Daily Rate Lock Commentary" or just call me to find out what is going on!  If you want to be included in this distribution, just call or email me.  Remember, knowledge is power and the more educated you are in your industry, the higher quality buyers you are going to attract and that means easier closings, bigger houses and more money in your "hip national bank!"  And since rates are still climbing, call us to get your clients in our 90 day rate protection as soon as possible!


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This week brings us the release of an abundance of economic reports for the markets to digest. There are seven reports on the calendar with several being considered to be of high importance to the bond market and mortgage rates. With multiple moderately or highly important reports due out more than one day this week, we will likely see a fair amount of movement in mortgage rates day to day.

The week starts off relatively slow with no data scheduled for release tomorrow. The important report scheduled for release Tuesday is November's Consumer Confidence Index (CCI).

The Conference Board will release the CCI for the month of November at 10:00 AM ET, giving us a measurement of consumer willingness to spend. If consumer confidence is rising, analysts believe that consumers are more apt to make larger purchases, essentially fueling economic growth. This raises inflation concerns and usually pushes mortgage rates higher. Analysts are expecting a sizable drop from last month's 95.6 reading to somewhere around 91.5. A weaker than expected reading should be good news for mortgage rates, but a stronger than expected reading could push mortgage rates higher Tuesday.

October's Durable Goods Orders will be posted early Wednesday morning. This data helps us measure manufacturing strength by tracking orders for big-ticket items. It is expected to show no change in new orders from September's levels. A decline would be good news for the bond market and mortgage rates.

Also scheduled for release Wednesday is October's Existing Home Sales data. This report, along with Thursday's New Home Sales data is the least important of this week's data. They give us a measurement of housing sector strength and mortgage credit demand, but the bond market generally does not rely heavily on their results. Both reports will most likely be ignored due to the importance of other releases scheduled to be posted those days.

The other relevant report Wednesday is the Fed "Beige" Book, which will be released at 2:00 PM ET. The report itself probably will not show many surprises. It details economic activity throughout the U.S. by region. Signs of economic weakness should not come as a surprise to the markets and probably will not have had much of an impact on rates. But, the Fed does rely heavily on this data during their FOMC meetings, so any significant surprises could affect afternoon bond trading and possibly lead to changes in mortgage pricing Wednesday afternoon.

Thursday morning brings us the first revision to the 3rd Quarter Gross Domestic Product (GDP) reading. The GDP revision is expected to show an upward change from last month's preliminary reading of 3.9%. Current forecasts call for a reading of approximately 4.8%, meaning that there was more economic growth during the third quarter than previously thought. This is bad news for the bond market and mortgage rates, but the current mortgage rates are reflective of the expected revision. If it happens to show a reading of less than 4.8%, we should see the bond market improve and mortgage rates fall early Thursday.

Friday's only important data is October's Personal Income and Outlays data at 8:30 AM ET. This data is thought to measure consumers' ability to spend and their current s pending habits. It is expected to show that income rose 0.4% and that spending rose 0.3%. Smaller than expected readings would be good news for bonds and could lead to improvements in mortgage rates.

Overall, I believe that it is going to be an active week for the mortgage market. Tomorrow will be the least important day of the week and either Tuesday or Wednesday will likely be the most important. I still expect to see plenty of movement in rates the remaining days, so please be careful and maintain contact with your mortgage professional if you have not locked an interest rate yet.

If I were considering financing/refinancing a home, I would.... Lock if my closing was taking place within 7 days... Float if my closing was taking place between 8 and 20 days... Float if my closing was taking place between 21 and 60 days... Float if my closing was taking place over 60 days from now... This is only my opinion of what I would do if I were financing a home. It is only an opinion and cannot be guaranteed to be in the best interest of all/any other borrowers.

©Mortgage Commentary 2007

 
 
 

 


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Let me know if I can take an application for you anytime!  And, please let me know if you like the format of this email service.  I hope you are reading these so you can stay up on your profession and so you can make more money too!
 
Also, I am available to do a "Hit the Ground Running Workshop" with any agents interested in learning tons of things they can do to help them succeed in Real Estate.  I need at least 5 agents, brand new or experienced, looking for some motivation to put this on for you that will take 2-3 hours, depending on your involvement!  These are designed to be interactive so you can learn more about yourself and so you will walk away with a stronger sense of self-confidence too.

These are fun and motivational!
 
If you don't get at least 10 great ideas that can really help your business, I'll take you to lunch and give you a few more!
 
What are you waiting for?  Gather support with 4 of your colleagues and call me today!
 
 
 

Our Guarantees

 

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We'll guarantee your closing date.  We're so confident that we will close when you say so, that if we don't, we will reduce your interest rate by 1/8 of one percent for the life of your loan.*

 

We offer FREE pre-approvals to qualifying homebuyers!  With a mortgage pre-approval, you can shop for the home of your dreams with confidence. You'll know just how much you can afford and increase your negotiating power. **

 

We take pride in being a lender you can trust.  As our mission states, "we promise to treat customers like family." We take this oath seriously, and our goal is to provide you with the superior service you deserve - guaranteed.

 

* Approved, conventional, purchase loans only. Closing date to be mutually agreed upon between customer and bank, and customer must provide all required documentation. Timely request for payment under guarantee is required. ¹Inside Mortgage Finance, Copyright 2006

 
 
 
 
I hope you have a great week this week in real estate.  Call me if I can help you with that!!

Sam Thompson - "The FHA and VA Guy"
PHH Mortgage
Senior Mortgage Advisor

 
 
843-230-7929