Mortgage Minute Newsletter
From Sam Thompson,  Senior Mortgage Advisor    Dec 2007- Vol 1, Issue 28
In This Issue
Who we are.
How about a Christmas Party for a Past Buyer?
Neighborhood Open Houses and a Xmas Spin!
Weekly Tip - 72 degrees vs. 15 degrees!
Weekly Mortgage Market Commentary.
Quick Links

Dear Sam,
 
Sam
It's Christmas Time Again!
 
I did some noodling and came up with a couple of creative Christmas ideas for you for the holidays to help you pick up some referrals if you read below. 
 
The big news this week is the Fed's widely speculated rate cut this Tuesday that might or might not actually happen.  If it does, that might spur better mortgage pricing if not already built in to the pricing that we have been enjoying over the last few weeks which is already over a 2 year low! 
 
Other big news is the subprime rescue plan that is rolling out that has many debating the need and fairness of it but I hope it'll help calm things for the industry and those in dire straits.
 
Also this week is a housing report from September that had some better than expected results.
 
But the other good news this week that I like is that Congress is investigating several companies in the credit card industry that are charging up to 30% interest rates after hooking borrowers with attractive tickler rates.  Maybe some of the spotlight now will come off of mortgages and housing for a while so we can move beyond this subprime cloud that has contributed to our market woes!
 
 
Sam Thompson
Carolina Mortgage
Senior Mortgage Advisor
 
'The FHA and VA Guy'
 
843-230-7929

How about a Christmas Party for a Past Buyer?
 


 
In case you are running out of ideas, here's a good one.  Call a recent buyer that you served and offer to help host a Christmas Party at their house with them so they can entertain and meet their new neighbors.  By getting them to do this, you are going to meet the neighbors too and then the new homeowner can brag on you!  This 3rd-party referral will spread throughout the neighborhood that you are the one to call if they need a good realtor.
 
Let them see how friendly their new neighbors are!
 
Offer to bring some refreshments, put out luminaries, send out the invitations and help serve.  I'll bet you could pull this off for less than $40 and you can have a lot of fun too.  I would pick someone in the bigger neighborhoods that are more likely to be into meeting and making new friends first and see what happens.  You might end up doing several of these.
 
What makes this a special idea is that it hits people during a time when emotions are always running high because Christmas is a very special time for everyone and it allows them to show off their new home all decorated for Christmas! 
 
Once you get this going, they might turn it into an annual tradition for all of their neighbors.
Neighborhood Open Houses and Xmas Spin!
 
 
 
 

I saw a blog that gave me an idea.  If you have a listing in a nice neighborhood, why not call all of the Realtors that have listings in that neighborhood and have a joint open house for all of the listings at the same time?  Well, taking this a step further, why not turn it into a "Christmas Open House Tour?" 

 
This could be a lot of fun for everybody!
 
You could send out invitations to buyer prospects and hand out invitations in all of the offices that each Realtor works in addition to mailing out to everyone in the neighborhood.  I would mail them an extra and tell them to bring a friend too!  Especially, if their friend always wanted to move into their neighborhood.
 
Then, ask some furniture companies to participate with some furnishings that they can promote, if needed, and ask some florists to do some decorations.  Just show these merchants how they will be promoted with name tags and on the invitations and they can attend too!
 
You could give each house a theme like: Christmas Hors D'oeuvres / Appetizers house, The Dessert house, The Gourmet Coffee / Hot Cider house, The Christmas Gift house, Christmas Ornament house, etc. or just have some of these in each house.  You could even get local restaurants involved and charge visitors for what they get to help cover the cost.  To make each house special, have the street and walk outlined with luminaries too!  And don't forget the Christmas music!  Bing's White Christmas is my favorite.
 
By combining the effort, the promotions and shared expenses, your chances for success are greatly increased.  If you will spend the extra effort, you can be sure that your listing will be the hit of the tour!
 
This idea can do many things for you such as:
  • Establish yourself as a player for that neighborhood
  • Gives you a chance to talk to a bunch of prospects
  • Lets you show your seller that you are creative and fun
  • Allows you to do some special staging to help the home show
  • Helps prospective buyers see the Christmas flair the home has
  • Gives you another Christmas gathering to attend this year!
Think about having one nice door prize at each house to allow you to collect names and phone numbers for the drawing! 
 
 
This "Neighborhood Christmas Open House Tour" could easily become another annual tradition if you get it started.  Why not?
 
This idea might be promoted through a neighborhood homeowners' association too if the neighborhood has one for even more visibility.
 
 

 

 Weekly Tip -  75 degrees vs 15 degrees.
 

 
Which would you prefer?

While out raking the leaves in my shorts enjoying this nice sunny mild weather, I could not help thinking about the millons of Americans enduring snow and freezing cold temperatures this week in the northeastern states.  The snow and cold temperatures are fun for a while but they get old real quick and the older you are, the more confining and dangerous they can be.

I used to work with a bunch of guys from Detroit, MI that transferred to Laurinburg, NC with Rockwell International and during the cold months, they would love to call their friends to say "we are all wearing short sleeves and planning on taking off early for a quick 9 holes after work..."  This drove their friends crazy and many of them eventually transferred down too.

My Regional Manager is another example of someone who migrated from upstate NY to Sanford, NC and she recently said that it was really nice to be able to walk around outside last Christmas in short sleeves and not having to worry about road closings with snow and freezing rain all the time.
 
So, what can you do about these contrasting climates?  Pull out some new listings and call any northern buyers or past clients from northern states to see if they have any friends you can call.  Then, get them excited about getting out of the cold and moving down south where the climate is nice and sunny!
 
Since the forecast is for 75 degrees this week, hopefully you will plan some fun things to do for yourself.  If you do, make sure to let your buyers know this.  That might help push them a little bit more for you.
 
 



 

Weekly Mortgage Market Commentary
 
Don't let the financial markets squash your clients and your transactions!  Stay informed by reading my new daily "Daily Rate Lock Commentary" or just call me to find out what is going on!  If you want to be included in this distribution, just call or email me.  Remember, knowledge is power and the more educated you are in your industry, the higher quality buyers you are going to attract and that means easier closings, bigger houses and more money in your "hip national bank!"  And since rates are still climbing, call us to get your clients in our 90 day rate protection as soon as possible!


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Rate Lock Advisory - Sunday Dec. 9th



This week is fairly busy in terms of the number of economic releases s cheduled for release, but the biggest news will likely be the last Federal Open Market Committee (FOMC) meeting of the year Tuesday. There are five monthly reports scheduled for release, with three of them being considered of high importance. Accordingly, I am expecting to see some volatility in the markets and mortgage pricing this week.

There is no relevant economic news scheduled for release tomorrow or Tuesday. However, the last FOMC meeting of the year is Tuesday. There is much debate about what the Fed will do at this meeting. Some thing that another rate cut is coming while others think the Fed will wait until early next year before making another move. The lack of wide consensus means that we will likely see plenty of movement in the markets regardless of what they do (or don't do). The post meeting statement usually has a significant influence on the markets and mortgage rates, but the results of the actual meeting are usually not much of a surprise. Acc ordingly, this particular meeting may bring more volatility than usual.

October's Goods and Services Trade Balance report will be posted early Wednesday morning. This report gives the size of the U.S. trade deficit, but it is the week's least important release. It is expected to show a $57.0 billion trade deficit. Unless it varies greatly from forecasts, I don't expect it to affect mortgage pricing.

The first important data of the week comes early Thursday morning with the release of November's Retail Sales report. This data is very important to the financial markets because it measures consumer spending. Since consumer spending makes up two-thirds of the U.S. economy, any related data is watched closely. Current forecasts call for it to show a 0.6% increase in sales from October's levels. If it reveals weaker than expected sales, the bond market should thrive and mortgage rates should fall as a result. A stronger than expected reading could fu el stock market gains and push mortgage rates higher Thursday morning.

Also Thursday and just as important as the sales data, the Labor Department will release November's Producer Price Index (PPI). This index measures inflationary pressures at the producer level of the economy. There are two portions of the index that are used- the overall reading and the core data reading. The core data is the more important of the two because it excludes more volatile food and energy prices. If Thursday's release reveals stronger than expected readings, indicating that inflationary pressures are rising, the bond market will probably react negatively and should drive mortgage rates higher. If we see in-line or weaker than expected numbers, the bond market should fair well and mortgage rates should fall. Current forecasts are showing a 1.5% rise in the overall index and a 0.2% rise in the core data.

Friday's big news is November's Consumer Price Index (CPI). It is similar to Thursday's PPI, except it tracks inflationary pressures at the consumer level of the economy. Current forecasts call for an increase of 0.6% in the overall index and a 0.2% rise in the core data reading. The core data is watched more closely because it excludes more volatile food and energy prices, giving a more stabile reading for analysts to consider. Rapidly rising inflationary pressures is a concern to the bond market because inflation erodes the value of a bond's future fixed interest payments. This usually leads to bond prices falling and mortgage rates rising.

November's Industrial Production report is also scheduled to be posted Friday and is considered to be of fairly high importance to the financial and mortgage markets. It gives us a measurement of manufacturing sector strength by tracking output at U.S. factories, mines and utilities. Analysts are expecting this report to show a 0.1% increase in output. However, the CPI will likely be t he biggest influence on bonds and mortgage rates Friday.

Overall, expect to see a pretty volatile week in the financial markets and mortgage pricing. The biggest event of the week is Tuesday's FOMC meeting, but Thursday's Retail Sales and PPI reports and Friday's CPI index can also cause a great deal of movement in rates. Due to the expected volatility, I am holding the current lock recommendations. However, please maintain constant contact with your mortgage professional if you have not locked an interest rate yet.

If I were considering financing/refinancing a home, I would.... Lock if my closing was taking place within 7 days... Lock if my closing was taking place between 8 and 20 days... Lock if my closing was taking place between 21 and 60 days... Lock if my closing was taking place over 60 days from now... This is only my opinion of what I would do if I were financing a home. It is only an opinion and cannot be guaranteed to be in the best interest of all/ any other borrowers.

©Mortgage Commentary 2007


 
 
 

 


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Let me know if I can take an application for you anytime!  And, please let me know if you like the format of this email service.  I hope you are reading these so you can stay up on your profession and so you can make more money too!
 
Also, I am available to do a "Hit the Ground Running Workshop" with any agents interested in learning tons of things they can do to help them succeed in Real Estate.  I need at least 5 agents, brand new or experienced, looking for some motivation to put this on for you that will take 2-3 hours, depending on your involvement!  These are designed to be interactive so you can learn more about yourself and so you will walk away with a stronger sense of self-confidence too.

These are fun and motivational!
 
If you don't get at least 10 great ideas that can really help your business, I'll take you to lunch and give you a few more!
 
What are you waiting for?  Gather support with 4 of your colleagues and call me today!
 
 
 
 

 
 
I hope you have a great week this week in real estate.  Call me if I can help you with that!!

Sam Thompson - "The FHA and VA Guy"
Carolina
Mortgage
Senior Mortgage Advisor

 
 
843-230-7929