| December
2008 |
Weekly Motivational
Ideas!
Inspirations that I hope will help you make more
$$!! |
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Dear
Sam,
Tis the season to be
jolly!
Bob Scheiffer ended his commentary on CBS Face the Nation yesterday morning
talking about happiness and how it spreads. He sited a recent study from BMJ
that showed that if one person in a group is happy then it spreads and as much
as 34% of the group will be happy too.
Like Bob stated, this news could not have come at a better time. With all
of the hustle and bustle with the Christmas shopping, now's a great time to meet
some prospects in your favorite stores and spread some of your happiness and
receive some of theirs too! While you are out shopping for that perfect gift,
don't forget to wear your badge and your
smile!
Just do your shopping during the early evenings hours during the weekdays
or weekends when the"working people" are going to be
doing their shopping too.
In your conversations, tell a story about a recent closing you had and
how your buyers were so happy or about a new listing that you got that made you
happy. People love quick happy stories. But before your leave the
conversation, always mention that you are looking for some new buyers and ask
them if they know any that you can call. This way you can be
happier!
By mentioning the great home values, super low mortgage rates and the $7500
1st-time home buyer tax credit, you are sure to get some leads.
Tell them that a new house would be the perfect Christmas
present this year to help them and so they can help the local
economy!
Make sure that they know that despite the stuff they might have heard in
the news, there is plenty of mortgage money to lend as long as the borrowers
have a 580 FICO.
Oh, in case you haven't found that perfect
gift for someone on your shopping list, here's a gift I have thoroughly enjoyed
from a couple of Christmas's ago. I highly recommend them for people that need
a little more volume or that watch TV while others are
sleeping...
Click here for information:
TV
Ears
Thanks for your business.
Senior Mortgage Advisor
President's Club
Member 2007
Carolina Mortgage
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Don't Give
Up on the FSBOs! |
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Pick the "Low Hanging Fruit"
first!
Do
you stop for FSBOs or do you avoid them because of a bad experience or because
you are afraid of rejection? If you don't stop yet, keep reading...
A big reason FSBOs don't like realtors, in many cases, is because
only the 'rookies' are calling them and many times, these agents might not know
how to impress them and might be turning them off. These inexperienced realtors
are causing these FSBOs to think that they can do a better job than they
can.
So...
if it's been a while for you, brush up on your listing prospecting
presentation skills and stop the car the next time you see a FSBO. That FSBO
could really use a good listing agent in this market and it might as well be
you!
Here are few reasons to prospect with
FSBOs:
-
FSBOs are networking with buyers, other FSBOs, family, friends,
co-workers, etc. Impress them with a nice friendly visit with some examples of
your work with some reference letters and offer to help them and leave the door
open for future follow-ups. By impressing the FSBOs, you might get another
prospect besides the FSBO you called on...
-
They might have been with a realtor and things did not work
out. Let them vent and then tell them how you do it! Impress them with your
knowledge and your personality. These are the best sellers because now they
have a better idea about the market and selling process so their expectations
will be in a better alignment for you.
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They might be frustrated with the inconveniences of showing
their home to strangers with the worry that presents too. You can take that
burden off of them!
-
They may have to move out and cannot continue to show
effectively so you might be the one that they list with just by stopping by!
You will never know unless you stop the car, get out and introduce yourself to
them.
-
They may be in an area that gets no traffic. Show how you can
promote them to the world with the MLS!
-
They could use some free advice! Who couldn't? Help them now
with suggestions on staging, decluttering, advertising, promotions, open houses,
neighborhood open houses, networking ideas, pre-approvals, etc. Win them over
and see if they eventually call you to list them.
-
They could use somebody screening their prospects. They are
frustrated with buyers that cannot get pre-approved or that have contingencies
or want their house at a bargain price. Tell them that you can open them up to
better number of quality relocation buyers or first-time buyers that usually
seek realtors to help them first.
The main point here is that a FSBO is an open invitation to
prospect and if you don't do this, you are missing some "low hanging
fruit". Think of this as a challenge and yes, they may not
welcome you at first, but, if you show your enthusiasm and warm personality,
they might refer you to others and call you when the time is right.
If they want you to screen their buyers, give them my number and I
will be happy to do that for you! This is one of the best things you can
promote that they will love.
One last thing. Don't forget that most
FSBOs are going to need a new home when their house sells and you can help them
with that too!!! And if they are moving out of town, ask them if you can help
them find a great realtor in that town like you for a referral fee
too.
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Tip of the
Week: Co-Op Flyers |
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I picked up a take-out pizza while watching a ball game on
Saturday and when I got my pizza, there was a Red Cross flyer on it. The flyer
was promoting the Red Cross's $100 million nationwide disaster relief
fundraiser. If you want to contribute, you can go to www.scotlandcountyarc.org or go to the Red Cross website in
your town.
Anyway, the flyer gave me an idea. Why not help a non-profit
organization or business with a promotion with information about them or with a
coupon for their service along with a promotion about your service? Then visit
restaurants, retail stores, hotels, etc. in placing these flyers for the
organization or business for them to hand out to their customers.
As you are handing out your flyers, don't forget to
network to the owners, managers and employees too!
You can help non-profit organizations or businesses with their
promotions by doing the printing and legwork to help their cause or their
business. I am sure that these managers or owners will appreciate your effort
for a win/win for both of you. And since business owners that will be handing
your flyers to their customers will be getting some recognition for the
effort, you will be helping them help their customers, so it is a win/win/win.
But but if you throw in the benefit to the customer, it is really a
win/win/win/win! Everybody wins!
Call a non-profit organization
or business that you like and ask if you can help promote them with your
creative ideas!
For your promotion on the flyer, you can just give a website
link to your website with a note, "Check out my website for Hot New Listings!" or "Go here to
sign-up for my 'Just Listed' emails so you will know as soon as new home
properties are listed in town!".
If you try this, put my website links on your promotions and I
will help you by pre-approving your buyers for you!
Good Luck with this
co-op idea.
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Weekly Mortgage
Commentary Snippet |
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Rate Lock Advisory - Sunday, Dec 7th.
This week is moderately busy in terms of the number of economic releases
scheduled for release. There are four on the agenda but two of them are
considered to be very important that can heavily influence the markets and
mortgage pricing. In addition, there is a 10-year Treasury Note auction
Thursday that may hurt or help boost bond prices, depending on how strong of a
demand there is in the sale. Since all of the data is scheduled for release
Thursday and Friday, the most movement in rates will likely be the latter part
of the week.
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