April 2008 The New Quick Mortgage Minute
Weekly Newsletter for Your Business! 
 
Sam
Dear Sam,
 
Have you seen the new NAR television ads?  They are well done and they explain that the house is a great investment and that 60% of America's wealth is their house. 
 
NAR also has statistics that over the past 30 years, home values have risen more than 6 percent annually.  Also, that the average value a home doubles every 10 years!

Okay, based on these statistics, here is a great 'elevator speech' for you when you meet someone, like on an elevator.

"Our market is pretty strong and now we are in one of the strongest buyers' markets in history.  Did you know that 60% of American's wealth is from the equity in their home?  That's right and that's mainly because the average house doubles in value every 10 years.  In fact, according the National Association of Realtors, over the last 30 years, home values have risen more than 6% annually?  Do you know anyone thinking about getting in the real estate market I can call?"
 
Work on your elevator speech so you can pick up some new buyers!  If you don't have one, you are liable to turn them off!
 
Sam Thompson, Senior Mortgage Advisor
Carolina Mortgage Co.
 
843-230-7929

 
 
We are burning the candle from both ends!
 

candleburning

Hopefully others in the industry will see what I am seeing in the industry right now and I hope they will make some changes soon.

This past week, I saw an $8.00 utility charge-off that was 5 years old and one $10.00 collection from Shoe Show that was 3 years old.  Most consumers are probably unaware that these kind of deficiencies exist.
 
It looks like the collection industry is going after new business and they are going after lower and lower derogatory items trying to get every penny they can from every type of retail or service provider they can.
 
It's good that these companies are finally getting their money and that is helping our economy but, the credit bureaus need to lessen their hits for these smaller items in my opinion.
 
Right now, we are burning the candle on both ends in the credit industry but if something is not done about it, soon, we are not going to get anybody pre-approved in the future...
 
The lesson here is to get your buyers pre-approved fast! 
 
CALL ME!!

 



Weekly Tip -  Going after the Good Buyers!
Where are the good Buyers?
 
Are you getting any good buyers?  Over the last several weeks, it seems like the buyers I am seeing are a lot worse than normal.
 
So, how can we find some good buyers??
 
Here are some ideas:
 
1)  Call me and let's take an HR Manager to lunch!  Let's sell them on our team approach to helping their new hires or interview prospects feel more comfortable with our market and the home buying process.  Relocation buyers are the best in the industry and since I worked in HR for several years and I am sure that together, we could impress them with our service.
 
2)  Put together some good reference guides and see if you can get some local hotels to distribute them for you.  Work with the hotel management on developing these with their input so it is a valuable document for their guests.  The higher quality the hotel, the better and don't forget about the extended stay hotels.
 
3)  Promote yourself as a VA expert so you can capture some of the thousands of troops that now qualify for veteran benefits that will be getting out soon.  As long as you have us on your team, you will be an expert!  We know VA!
 
4)  Put together a professional looking buyer pre-purchase guide and offer to give it to all of your prospects free!  Then, promote this on all of your print advertising and website. This will help your phone ring.  The word 'Free' is the key!
 

buyersguide

 
6)  Promote high-touch!  Let your prospects know how you do it and make sure to focus on your communication system.  Also, practice setting appointments for all of your meetings with prospects or clients.  This sets the tone that you are a professional and that you have set aside time just to meet with them.  If you do, you are also going to be able to build better rapport too. 
 
7)  Finally, but not the least important, work on your website and start blogging everywhere you can.  Each blog is another webpage that might show up when online visitors are searching for various things on the Internet so make sure you link back to your home page.  Make sure your site is very professional looking with good resources and links too.  Spend some time on making the home searching easy.  And add a link to my site on your too!
 
If you need me to help you with any of these things, CALL ME!!
 
And if you get any good buyers, please call me!  Don't think that we only talk to the bad ones looking for a manufactured home!!  We love the higher quality buyers much better!
 
 
Weekly Mortgage Commentary Snippet
 Rate Lock Advisory - Monday April 7th.


This week brings us the release of only two relevant economic reports in addition to the minutes from the last FOMC meeting and a Treasury auction. Both of the relevant reports are scheduled for release late in the week, so the most movement in rates may come the latter part of the week.
 
 

For the entire report click here.


 
Click on the image for a great youtube video about the housing cycle!

Housing cycles: lessons learned

Take a few minutes to watch a pretty baby-blue house that's for sale ask a wise old bespectacled brown house for advice. It's in this instructional cartoon by John Burns Real Estate Consulting, and it's aimed at homebuilders, who could probably use a bit of grade-school comforting these days. John Burns' bottom line is reassuring: "Remember, every down cycle is the beginning of the next up cycle."

 
We have OUR final 4 Winner!!
2008final4
 
UNC couldn't compete with the Kansas Jayhawks causing most of the pickers to come up short.  And how about those former Laurinburg Institute prep stars that started for the Memphis Tigers?  Joey Dorsey, Robert Dozier and Antonio Anderson all played for the Laurinburg Institute and they helped the Memphis Tigers bury the UCLA Bruins!
 
And in the final game for the National Championship is tonight but my contest is over because no one picked the 2 finalists, so here's how the 2nd Annual Realtor Bracket Challenge ended up!
 
Names Points
Dianne Wall 76 Winner!
Jamie Moss-Godfrey 75 2nd place
Tom Tallon 73 Tied for 3rd
Craymon Strickland 73 Tied for 3rd
Jane Smith 70 5th Place
Amy Guinn 62 6th Place
Michael Humble 61 7th Place
Joey McMillan 59 8th Place
 
That's right, Diane Wall won it again!!